Foundation
for the Culture
of Uruguay

For this project, an entire graphic language was developed based on the concept of the exhibition ‘What I Brought from Uruguay,’ with the hashtag #loquemetrajedeuruguay as the main element.

Collaborating with the client, we selected the artwork that would complement the exhibition, taking a specific detail from it and using it as a pattern.

By adapting and incorporating this pattern, we successfully created the entire visual concept for the exhibition.