Aria & Tzur
Architecture | Interior Design
The Client
Aria & Tzur is an architecture and interior design firm based in Jerusalem. Its two founders established the studio in 2009 after graduating from Bezalel Academy of Arts and Design.
They work with high-end clients from all over Israel who are known for their demanding nature and excellent taste.
Aria & Tzur’s style is defined as industrial and brutalist, combined with clean lines. They use materials such as concrete and wood, emphasizing lighting as a form of art.
The Client
Aria & Tzur is an architecture and interior design firm based in Jerusalem. Its two founders established the studio in 2009 after graduating from Bezalel Academy of Arts and Design.
They work with high-end clients from all over Israel who are known for their demanding nature and excellent taste.
Aria & Tzur’s style is defined as industrial and brutalist, combined with clean lines. They use materials such as concrete and wood, emphasizing lighting as a form of art.
Concept
For our clients, reflecting their collaborative work style and industrial aesthetic is crucial for their brand image.
To achieve this, we combined their initials. Each letter represents one half of the studio, forming a unified whole.
In terms of architectural style, the choice of constructing the initials is based on wood and concrete, which is emphasized by the colors, thus defining the brand’s identity.
Primary Color
HEXA #BE5D28
RGB 190 | 43 | 40
CMYK 20 | 70 | 91| 9
Primary Color
HEXA #ABA595
RGB 171 | 165 | 149
CMYK 34 | 28 | 38 | 9
Secondary Color
HEXA #26315E
RGB 38 | 49 | 94
CMYK 97 | 86 | 33 | 25
The Branding
We provide the client with a Brand Guidelines Sheet, which defines the use of their logo, its alternatives, their colors, fonts, and overall look and feel.
Website
We provide our client with a comprehensive social media design package that includes a cohesive aesthetic for their online presence. This package features a custom-designed header and profile picture that reflect their brand identity. Additionally, we offer versatile post templates that can be easily adapted to various content types, ensuring a consistent and engaging look across their social media platforms.
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Social Media Presence
We provide our client with a comprehensive social media design package that includes a cohesive aesthetic for their online presence. This package features a custom-designed header and profile picture that reflect their brand identity. Additionally, we offer versatile post templates that can be easily adapted to various content types, ensuring a consistent and engaging look across their social media platforms.